John Yoon. John Yoon Shopify store setup and redesign
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Novelty & plush

Pawmiga Multi-Market Shopify Build

See how a store goes from problem diagnosis to a clearer, easier-to-shop, conversion-ready storefront.

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PROBLEM

Pawmiga had a playful brand identity, but the store needed a clearer structure, stronger mobile shopping flow, and more consistent multi-market behavior for international buyers.

SOLUTION

I refined the homepage and product hierarchy, configured Shopify Markets for language, currency, and regional expectations, reduced image and promotion-widget weight, and tightened the mobile path from product discovery to add-to-cart.

STACK

Shopify LiquidOnline Store 2.0Shopify MarketsMulti-currency setupImage optimizationMobile QA

PREVIEW

Storefront preview

Real pages from the live build, so you can judge visual quality, page structure, and the mobile experience.

Pawmiga storefront homepage with hero banner, product grid, and multi-market shopping cues
Pawmiga all-products page with a tidy grid of novelty squishy products
Pawmiga product page showing Spanish / USD multi-market, variant selection, and add to cart

NEXT STEP

Want your store to feel this considered?

Send your store link, target page, and budget range, and I will scope the right build and polish.

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Project Overview

Pawmiga is a playful novelty and plush brand selling to buyers across multiple regions. The brand already had a distinctive visual direction, but the Shopify store needed to make that personality feel organized, fast, and easy to buy from on mobile.

Approach

The work focused on storefront hierarchy, mobile rhythm, and market clarity. I refined the homepage and product sections so the brand stayed playful without feeling cluttered, then configured regional shopping details such as language, currency, and buyer-facing expectations.

Result

The store now presents the brand more consistently, gives international shoppers a clearer path, and keeps the implementation easier to maintain for future product drops and promotional updates.