1000+
Shopify tasks handled
Store setup, section builds, product-page polish, performance fixes, app styling, and market configuration.
SHOPIFY STORE SETUP · CONVERSION POLISH
Stores that sell.
I build and polish Shopify storefronts with premium visual systems, clean Liquid implementation, and conversion details that make buying feel easier.
- 1000+
- Shopify tasks
- 5+
- years focused
- 1.9s
- mobile speed target
Independent Shopify developer · remote, worldwide
ABOUT
Design & Code
I'm John Yoon, an independent Shopify specialist focused on store setup, storefront polish, and conversion-ready page execution. I help ecommerce brands make their store feel more premium, clearer to buy from, and easier to approve.
Over the past 5+ years, I have handled 1000+ Shopify tasks across store setup, homepage polish, product-page optimization, performance cleanup, market configuration, and app styling for fashion, beauty, home, wellness, and lifestyle brands.
I treat design, code, and buyer trust as one system. Premium storefronts are not just attractive; they help buyers understand the product faster, trust the brand sooner, and move through the purchase path with less friction.
Shopify LiquidOnline Store 2.0Metafields / MetaobjectsDawn & premium themesCore Web VitalsNative-feeling appsMarkets & currencyMobile QA
5+
years focused on Shopify
Deep work across Liquid, Online Store 2.0, storefront UX, product pages, and mobile buying paths.
1.9s
mobile speed target
Images, scripts, sections, and app widgets are treated as conversion costs, not decoration.
PROCESS
Process
Before build work starts, the goal, scope, deliverables, and approval criteria are made clear so the project stays controlled.
01
Store brief
Confirm the store URL, target pages, business goal, available assets, and the biggest blocker.
02
Diagnosis
Review theme structure, mobile UX, speed, app weight, and the buyer path before touching code.
03
Scope & quote
Define deliverables, limits, timeline, revisions, and approval criteria so the project stays controlled.
04
Store build
Use Liquid, CSS, JavaScript, and Shopify settings to implement the page, styling, and functionality.
05
Mobile QA
Check first viewport, product pages, cart, CTA placement, images, spacing, and responsive edge cases.
06
Handoff
You know what changed, where it lives, and what to verify before launch or approval.
07
Support
Post-delivery fixes and questions are handled within the agreed package scope.
SERVICES
Store Services
From premium visual rhythm to speed, product-page clarity, and app styling, every change supports a smoother buying decision.
Theme polish
Turn a template-looking Shopify store into a more premium, brand-consistent, maintainable storefront.
- Online Store 2.0 sections
- Custom home / product modules
- Responsive refinement
- Brand hierarchy alignment
Store functionality
Solve details that theme settings cannot handle, with less dependence on heavy one-off apps.
- Liquid logic
- Metafields structure
- Product information blocks
- Cart and navigation details
Performance
Slow pages waste paid traffic and organic intent. I clean up images, scripts, apps, and render paths.
- Image and media optimization
- Script deferral
- Core Web Vitals improvement
- App weight review
Product-page CRO
Rework gallery, benefits, trust, shipping, reviews, variants, and add-to-cart flow around buyer decisions.
- Gallery and benefit hierarchy
- Trust and guarantee blocks
- Variant selection UX
- Clear add-to-cart path
App styling
Make reviews, bundles, subscriptions, loyalty, and recommendation widgets feel native to the storefront.
- Review and trust widgets
- Bundle / subscription modules
- Native styling
- Conflict and layout fixes
Launch readiness
For stores about to launch or run traffic, tighten setup, details, and approval risk before going live.
- Payment / shipping / currency check
- Policy and footer setup
- Multi-device QA
- Handoff notes
CASES
Case Studies
Store setupMarketsMobile UX
Pawmiga Multi-Market Build
The brand had a strong playful identity, but the store needed clearer structure, international shopping paths, and better mobile speed.
Refined the home and product hierarchy, configured market behavior for language/currency/shipping, and reduced image and promo-widget weight.
The store feels more consistent, international shoppers have a clearer path, and the setup is easier to maintain.
Core Web VitalsApp cleanupMobile speed
Home Decor Performance Recovery
Paid traffic was landing on slow pages with heavy images, unused scripts, and app widgets that weakened the buying experience.
Cleaned assets, deferred non-critical scripts, optimized image loading, and reduced theme weight.
Mobile Lighthouse improved to 92, supporting a more stable paid-traffic experience.
WORK
Selected Work
Real storefronts make it easier to see the level of taste, structure, and buying-flow detail I can bring to different product categories.
pawmiga.myshopify.com
Pawmiga
Store setup · Markets
View Live opelune.com
Opelune
Premium storefront polish
View Live akyn.com
AKYN
Brand storefront polish
View Live happyhabitat.com
Happy Habitat
Performance cleanup
View Live drinklaurels.com
Laurel's
Product-page CRO
View Live lambwolf.co
Lambwolf Collective
Premium brand reference
View Live pagerie.com
Pagerie
Boutique ecommerce reference
View Live phyla.com
Phyla
Conversion-led brand reference
View LivePHILOSOPHY
Premium isn't decoration. It's what lets buyers understand the product faster and buy with more confidence.
PRICING
Packages
Clear starting points reduce back-and-forth. The final quote depends on your theme, pages, apps, assets, and deadline.
01
Focused Store Setup
$500
For a new store, one focused page, or a clean launch fix.
- Shopify theme setup or focused section work
- Homepage or product-page polish
- Mobile responsive cleanup
- Basic navigation and footer refinement
- Image and spacing pass
- Basic speed and SEO check
- One revision round
02 Popular
Conversion Store Polish
$1,500
For merchants who want the store to feel premium and easier to buy from.
- Storefront hierarchy and section refinement
- Product-page CRO blocks
- Trust, FAQ, review, and shipping placement
- App widget styling and cleanup
- Image optimization and script review
- Up to 5 product-page layout improvements
- 7 days of post-delivery support
03
Launch-Ready Store Build
$2,500
For brands preparing to launch, relaunch, or run paid traffic.
- Everything in Growth
- Homepage and product-page buildout
- Market, currency, or shipping clarity pass
- App integration styling
- Launch QA across key devices
- Handoff notes and approval checklist
- 14 days of post-launch support
Note: final scope depends on product count, asset readiness, app complexity, and launch timing.
GUARANTEE
Delivery Guarantee
You know what will be built, how it will be approved, and how the work can be maintained after delivery.
Clear communication
Scope, priorities, and progress stay visible so the project stays on track.
Transparent quote
Deliverables, limits, timeline, and revision rounds are agreed before build work starts.
Milestone delivery
Important points can be reviewed before the store changes become final.
Maintainable code
Custom Liquid, CSS, and JavaScript stay theme-safe, documented, and easier to adjust later.
Direct execution
You work with the person doing the implementation, not a handoff chain.
Post-delivery support
Fixes and questions are handled within the agreed package window.
FEEDBACK
Client Feedback
-
“The attention to detail was outstanding, and the store felt more premium immediately after launch.”
M Maria K. -
“The Shopify work was clean, professional, and easy for our team to review before approval.”
S Sungmin R. -
“Our mobile speed improved dramatically. The storefront finally felt ready for paid traffic.”
A Aaron L. -
“He rebuilt our product-page flow and made the buying decision much clearer. Communication stayed sharp.”
P Priya N. -
“He cleaned up app conflicts and left the theme faster, calmer, and easier to maintain.”
D Daniel W. -
“Our multi-market setup is finally understandable for buyers across regions.”
Y Yuki T.
FAQ
FAQ
What should I prepare before reaching out? +
Send your store URL, target page, theme name, business goal, asset status, and the biggest issue you want solved.
Can you work on my existing theme? +
Yes. I can work with Dawn, premium themes, and custom Shopify Liquid themes.
Can conversion improve without a full redesign? +
Yes. The best work is often focused: page hierarchy, product clarity, trust placement, speed, or app styling.
Do you handle Shopify app integration? +
Yes. I can place, style, and tune app widgets so they support the buyer journey instead of fighting it.
How do you handle out-of-scope requests? +
If a request is outside the package, I clarify the added work, price, and timeline before doing it.
Will I know exactly what changed? +
Yes. I include handoff notes so you can review the exact work before approving delivery.
INSIGHTS
Optimization Direction
If you are unsure whether to improve homepage, product page, speed, or app styling first, these prompts help clarify priority.
What should a merchant prepare before a Shopify build?
Store URL, logo, images, product data, policy pages, reference stores, and the business goal.
Why does the product page often matter more than the homepage?
Buyers decide on the product page, so hierarchy, trust, and add-to-cart clarity directly affect revenue.
Why do Shopify apps make stores slower over time?
Many apps load scripts and widgets, so unused code and styling conflicts need regular cleanup.
PROJECT BRIEF
Project Brief
Send your store link, target page, package direction, and asset status so I can judge the right scope, quote, and delivery timing faster.